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Product Id: 91.08.045.168
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Flagship-quality still and movie imaging
Share the moment as it happens
Newly developed 33MP full-frame back-illuminated CMOS image sensor
Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction
Flagship-level image processing with BIONZ XR
The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.
Still photography without compromise
Quickly set the visual mood with ten Creative Look presets
A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.
10-bit HEIF still-image format for smooth gradations
Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.
Sony's flash units coordinate with the camera's face-detection system
Sony's latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones5. Precise white balance synchronisation and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.
Fast Hybrid AF, evolved
The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 7596 phase-detection AF points.
Sony's smart AI-based Real-time Tracking
Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.
Improved Real-time Eye AF
Keeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.
Pet photos made easy
Fast, accurate focus for difficult animal shots. By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes9, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.
The price of Sony A7 IV Alpha Digital SLR Camera not mentioned for stock unavailability.The price may vary due to your customization and product availability.
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Introducing Alpha 7 IV | Sony | α
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